Ruby Perez

Ruby Perez is the Content Marketing Manager at SuccessKPI. Prior to SuccessKPI, Ruby supported digital and content marketing at the Exploratorium, Bi-Rite Family of Businesses, and McSweeney’s Publishing. With a passion for storytelling, Ruby holds a B.A. in Journalism from San Francisco State University and has had the pleasure of collaborating with SF Weekly, Pop-Up Magazine, The Bay Bridged, and more.

How Travel & Hospitality can calm the turbulence within Customer Experience

By Ruby Perez / March 12, 2023

It’s a turbulent time for travel and hospitality companies. This past holiday season was the third busiest year for holiday travel since AAA began tracking, and according to Forbes, “most destinations are busier than they were in 2020 and 2021.” The trouble is that almost all airlines, hotels, and others in the industry had massive…

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3 Ways to Automate for a Better Patient Experience

By Ruby Perez / March 12, 2023

Patient experience expectations are at an all-time high. Dubbed the Amazon Effect, it is the phenomenon where retail and e-commerce companies have made it super simple to conduct business – and now consumers expect that same simplicity and ease from every company they do business with no matter the industry. That expectation can be especially…

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People Behind Customer Success: Zumra Thweatt

People Behind Customer Success: Zumra Thweatt

By Ruby Perez / February 21, 2023

Creating customers for life is a core foundation at SuccessKPI and at the heart of this is a team of customer success professionals dedicated to solving customer problems and providing solutions every step of the way. Meet Zumra Thweatt, Director of Customer Success, who brings over a decade of experience to lead this hard-working global…

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